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Certiport ESB V2 Guide for Teachers
Welcome
What to Expect From This Course (2:19)
About Your Guide
Module 1.1: Foundational Concepts of Entrepreneurship and Small Business
Entrepreneurship, Small Business and Franchises (4:17)
Products Versus Services (4:48)
Business Types (2:15)
Types of Opportunities
Business Roles and Compensation Structures (36:28)
Personnel (2:27)
Business Life Cycle (4:00)
Design Thinking (13:31)
Module 1.2: Knowledge and Skills of a Successful Entrepreneur
Characteristics of a Business Opportunity
Viability of a Business Oppportunity
Module 1.3: Recognize Potential Business Opportunities
Characteristics of an Entrepreneurial Mindset
Entrepreneurship Risks and Benefits (7:56)
Module 1.4: Elements of a Business Plan and Pitch Deck
Business Plan, Pitch Deck and Lean Canvas
Why Business Planning? (2:44)
Business Plan
Module 1.5: Intellectual Property Concepts
Intellectual Property, Trademarks, Patents (7:37)
Self-Assessment / Personal Brand (2:38)
Module 2.1: Market Research
Networking/Target market (4:32)
Market or Customer Segmentation (4:37)
Value Proposition (5:48)
Primary and Secondary Data
Competition and SWOT Analysis
Module 2.2: Marketing Processes
Marketing Platforms and Methods
Market Reactions and Sales Data (4:37)
Customer Acquisition and Retention
Marketing Plan
Communication
Module 2.3: Sales Channels
Elements of a Sales Process
Sales Channels
Sales Strategies (3:38)
Customers (8:06)
Module 3.1 MVP
Product Market Fit
Your Business Online and MVP
Section 3.2 Supply Chain and Production Processes
Creating a Product or Service
Demand (2:40)
Production
Supply Chain (1:10)
Module 4.1: Business Financials
Selling Price (4:14)
Financial Statements - Balance Sheet (2:28)
Financial Statements - Income or Profit and Loss Statement (2:33)
Credit Ratings (1:51)
Module 4.2: Funding
Costs, Cash Flow and Investments (9:09)
Getting Started... and the money (2:39)
Growth Measures and Sustainability (2:27)
Wrap up
Thank You (0:41)
Business Roles and Compensation Structures
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