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Certiport ESB Guide for Teachers
Welcome
What to Expect From This Course (2:19)
About Your Guide
Resources
Introduction to Entrepreneurship
WHY Teach Entrepreneurship? (3:09)
Entrepreneurship Tenets (4:41)
Self-Assessment / Personal Brand (2:38)
Networking (4:32)
Benefits/Risks of Entrepreneurship (7:56)
Starting a Business
Why Business Planning? (2:44)
Business Plan
Business Types (2:15)
Getting Started... and the money (2:39)
Your Business Online
Permit/LLC/Cert/Variance (8:17)
Ethics and, Don't Be Stupid!
Opportunity Recognition
Types of Opportunities
Demand (2:40)
Value Proposition (5:48)
Market or Customer Segmentation (4:37)
Business Operations
Personnel (2:27)
Intellectual Property, Trademarks, Patents, Etc. (7:37)
Supply Chain (1:10)
Growth Measures and Sustainability (2:27)
Marketing and Sales
Sales Strategies (3:38)
Customers (16:12)
Communication
Financial Management
Financial Statements and Cash Flow (12:18)
Credit Ratings (1:51)
Expenses (1:53)
Analyzing Cash Flow and Break Even Point
Wrap up
Thank You (0:41)
Permit/LLC/Cert/Variance
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