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Certiport ESB V2 Guide for Teachers

Welcome

What to Expect From This Course (2:19)
About Your Guide

Module 1.1: Foundational Concepts of Entrepreneurship and Small Business

Entrepreneurship, Small Business and Franchises (4:17)
Products Versus Services (4:48)
Business Types (2:15)
Types of Opportunities
Business Roles and Compensation Structures (36:28)
Personnel (2:27)
Business Life Cycle (4:00)
Design Thinking (13:31)

Module 1.2: Knowledge and Skills of a Successful Entrepreneur

Characteristics of a Business Opportunity
Viability of a Business Oppportunity

Module 1.3: Recognize Potential Business Opportunities

Characteristics of an Entrepreneurial Mindset
Entrepreneurship Risks and Benefits (7:56)

Module 1.4: Elements of a Business Plan and Pitch Deck

Business Plan, Pitch Deck and Lean Canvas
Why Business Planning? (2:44)
Business Plan

Module 1.5: Intellectual Property Concepts

Intellectual Property, Trademarks, Patents (7:37)
Self-Assessment / Personal Brand (2:38)

Module 2.1: Market Research

Networking/Target market (4:32)
Market or Customer Segmentation (4:37)
Value Proposition (5:48)
Primary and Secondary Data
Competition and SWOT Analysis

Module 2.2: Marketing Processes

Marketing Platforms and Methods
Market Reactions and Sales Data (4:37)
Customer Acquisition and Retention
Marketing Plan
Communication

Module 2.3: Sales Channels

Elements of a Sales Process
Sales Channels
Sales Strategies (3:38)
Customers (8:06)

Module 3.1 MVP

Product Market Fit
Your Business Online and MVP

Section 3.2 Supply Chain and Production Processes

Creating a Product or Service
Demand (2:40)
Production
Supply Chain (1:10)

Module 4.1: Business Financials

Selling Price (4:14)
Financial Statements - Balance Sheet (2:28)
Financial Statements - Income or Profit and Loss Statement (2:33)
Credit Ratings (1:51)

Module 4.2: Funding

Costs, Cash Flow and Investments (9:09)
Getting Started... and the money (2:39)
Growth Measures and Sustainability (2:27)

Wrap up

Thank You (0:41)

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